±0.42-Acre General Commercial Outparcel | 28,400 VPD Exposure | Existing Billboard Income

Strategically positioned on Hard Scrabble Road in Northeast Columbia, this ±0.42-acre General Commercial (GC) development site presents an outstanding opportunity to establish a retail, restaurant, office, or service-oriented business in one of Columbia’s fastest-growing commercial corridors. The parcel offers excellent frontage and visibility along a heavily traveled arterial roadway, benefiting from significant daily commuter traffic and a rapidly expanding residential customer base. The site is also located at the corner of Hard Scrabble Road and Jaybird Lane, providing multiple points of exposure.

The property enjoys exceptional regional connectivity with convenient access to Interstate 77, Interstate 20, Clemson Road, and downtown Columbia, making it easily accessible to consumers, employees, and service providers throughout the Midlands. Continued residential growth throughout Northeast Columbia has fueled increasing demand for neighborhood retail, restaurants, healthcare services, and professional office users, positioning this location for long-term commercial success.

Surrounded by established neighborhoods, national retailers, quick-service restaurants, convenience stores, and daily-needs businesses, the site benefits from a built-in consumer base while remaining flexible for a variety of commercial development opportunities. General Commercial zoning allows for numerous permitted uses including retail, medical office, professional office, restaurants, convenience retail, financial services, automotive-related businesses, and other freestanding commercial concepts.

One of the property’s strongest competitive advantages is its traffic exposure. Following the completion of roadway improvements along Hard Scrabble Road, the site now benefits from approximately 28,400 vehicles per day (VPD) on Hard Scrabble Road, while Clemson Road—just one block away—carries approximately 29,500 VPD, creating exceptional visibility for future commercial development.

The Columbia Metropolitan Statistical Area continues to experience stable economic growth supported by major employment sectors including state government, healthcare, higher education, military operations at Fort Jackson, insurance, and financial services. Major employers such as the State of South Carolina, Prisma Health, BlueCross BlueShield of South Carolina, the University of South Carolina, and Fort Jackson contribute to a diverse and resilient regional economy that supports long-term commercial investment.

With excellent visibility, strong traffic counts, commercial zoning, expanding demographics, and immediate access to Columbia’s primary transportation network, 4218 Hard Scrabble Road represents an exceptional opportunity for investors, developers, owner-users, and national retailers seeking a highly visible location within one of the Midlands’ most active growth corridors.

Investment Highlights

• ±0.42-Acre Commercial Development Site (±18,295 SF)
• High-Growth Trade Area
• Excellent Investment Opportunity
• Strategically positioned on Hard Scrabble Road in Northeast Columbia
• Excellent frontage and visibility along a heavily traveled arterial roadway
• Located at the corner of Hard Scrabble Road and Jaybird Lane, providing multiple points of exposure
• Exceptional regional connectivity with convenient access to Interstate 77, Interstate 20, Clemson Road, and downtown Columbia
• General Commercial zoning allows for numerous permitted uses including retail, medical office, professional office, restaurants, convenience retail, financial services, automotive-related businesses, and other freestanding commercial concepts
• Approximately 28,400 vehicles per day (VPD) on Hard Scrabble Road
• Clemson Road—just one block away—carries approximately 29,500 VPD
• A billboard sign is currently leased on the property, generating approximately $300 per month in rental income